Empowering CMOs and Comms Leaders to achieve more impact from every pound, partner, and person.
Leading a modern marketing or communications function has never been tougher.
Budgets are tighter.
Expectations are higher.
AI is transforming how teams and agencies work.
You’re under pressure to deliver faster results, manage complex stakeholders, and get more performance from leaner teams and partners – all while producing creative work that builds reputation and wins awards.
That’s where The Brand Advisory Network comes in – a collaboration with Alex Young.
With over 25 years in agency search and selection, including senior roles at AAR, Alex Young is the comms industry’s trusted authority on impartial, outcome-focused reviews and agency selection.
It’s built for leaders responsible for driving performance across internal teams and external agencies and who:
If you’re ready to simplify your model, strengthen your partnerships and unlock greater value from your people and partners – this was built for you.
You'll achieving more from every pound, person and partnership and get:
You’ll walk away with clarity on where to save, where to invest, and how to deliver more impact with less effort.
A full review of how your marketing, comms and PR ecosystem operates – identifying inefficiencies, overlaps and untapped performance potential.
Evaluates your current agency partnerships, scopes and spend to ensure the right mix of partners delivering the right results for your investment.
Assesses team structure, skills and processes to pinpoint where in-house capability can be strengthened or better integrated with external partners.
Identifies where technology can streamline workflows, improve output quality and free teams to focus on strategic, creative and high-value work.
Compares your marketing performance and structures against leading brands to highlight best practice, gaps and new growth opportunities.
Delivers a clear, actionable plan with priorities, timelines and success measures to accelerate performance and impact across your marketing ecosystem.
Based on your priorities, we tailor the next phase to drive measurable improvement.
Review, renegotiate and redesign scopes, fees and contracts for maximum impact.
Run fair, focused, and enjoyable pitch processes that deliver lasting partnerships.
Identify bottlenecks, streamline workflows (including AI use) and reduce handoffs.
Design in-house structures, tools and training that increase speed and output quality.
Provide confidential advice across planning cycles, leadership change or transformation programmes.
If you’re rethinking your agency model, building in-house capability, or under pressure to do more with less – let’s talk.
Advisory projects are tailored to your organisation’s needs, with flexible pricing based on scope and duration.
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