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Sprint Partners
Home
About
  • Our Expertise
  • Why Sprint Partners?
  • How Can We Help?
  • Triathlon Story
Approach
  • Meet SAM
  • P.A.C.E.
Services
  • Agencies
  • Brands
  • Coaching & Mentoring
Programmes
  • The Agency Accelerator
  • Brand Advisory Network
Reports
  • PRWeek Top 150 Analysis
  • Agency Growth Strategies
  • Agency Brands & Creds
Insights
Contact
More
  • Home
  • About
    • Our Expertise
    • Why Sprint Partners?
    • How Can We Help?
    • Triathlon Story
  • Approach
    • Meet SAM
    • P.A.C.E.
  • Services
    • Agencies
    • Brands
    • Coaching & Mentoring
  • Programmes
    • The Agency Accelerator
    • Brand Advisory Network
  • Reports
    • PRWeek Top 150 Analysis
    • Agency Growth Strategies
    • Agency Brands & Creds
  • Insights
  • Contact

  • Home
  • About
    • Our Expertise
    • Why Sprint Partners?
    • How Can We Help?
    • Triathlon Story
  • Approach
    • Meet SAM
    • P.A.C.E.
  • Services
    • Agencies
    • Brands
    • Coaching & Mentoring
  • Programmes
    • The Agency Accelerator
    • Brand Advisory Network
  • Reports
    • PRWeek Top 150 Analysis
    • Agency Growth Strategies
    • Agency Brands & Creds
  • Insights
  • Contact

The Brand Advisory Network

Empowering CMOs and Comms Leaders to achieve more impact from every pound, partner, and person.


Leading a modern marketing or communications function has never been tougher.


Budgets are tighter. 

Expectations are higher. 

AI is transforming how teams and agencies work.


You’re under pressure to deliver faster results, manage complex stakeholders, and get more performance from leaner teams and partners – all while producing creative work that builds reputation and wins awards.


That’s where The Brand Advisory Network comes in – a collaboration with Alex Young.


With over 25 years in agency search and selection, including senior roles at AAR, Alex Young is the comms industry’s trusted authority on impartial, outcome-focused reviews and agency selection.

Who It’s For

Designed for senior marketing, communications, PR and social leaders in B2C or B2B organisations.

It’s built for leaders responsible for driving performance across internal teams and external agencies and who:


  • Manage annual marketing budgets of £1m+
  • Already work with agencies or are looking to hire new partners
  • Are the final decision-makers on selecting and managing those partners
  • Are under pressure to deliver more impact, efficiency and creativity from every pound spent


If you’re ready to simplify your model, strengthen your partnerships and unlock greater value from your people and partners – this was built for you.

What You’ll Get

Help with improving performance, efficiency and creative impact across teams and partners.

You'll achieving more from every pound, person and partnership and get:


  • Sharper operating models and scopes – aligning budgets, roles and expectations.
  • Stronger agency relationships – clearer briefs, better collaboration, and measurable results.
  • Smarter in-house capability – tools, training and AI workflows that increase speed and output.
  • Simpler processes – less duplication, fewer handoffs, and greater accountability.
  • More effective creative – producing standout campaigns that drive results and win awards.
  • Strategic clarity – ensuring marketing and comms activity directly supports business outcomes.


 You’ll walk away with clarity on where to save, where to invest, and how to deliver more impact with less effort.

Phase 1 - Performance & Partnership Review (2–4 wks)

Marketing & Comms Operating Model Audit

Marketing & Comms Operating Model Audit

Marketing & Comms Operating Model Audit

A full review of how your marketing, comms and PR ecosystem operates – identifying inefficiencies, overlaps and untapped performance potential.

Agency Roster & Scope Review

Marketing & Comms Operating Model Audit

Marketing & Comms Operating Model Audit

Evaluates your current agency partnerships, scopes and spend to ensure the right mix of partners delivering the right results for your investment.

Internal Capability & Workflow Mapping

Marketing & Comms Operating Model Audit

Internal Capability & Workflow Mapping

Assesses team structure, skills and processes to pinpoint where in-house capability can be strengthened or better integrated with external partners.

AI & Automation Opportunities

Benchmarking Against Top-Performing Brands

Internal Capability & Workflow Mapping

Identifies where technology can streamline workflows, improve output quality and free teams to focus on strategic, creative and high-value work.

Benchmarking Against Top-Performing Brands

Benchmarking Against Top-Performing Brands

Benchmarking Against Top-Performing Brands

Compares your marketing performance and structures against leading brands to highlight best practice, gaps and new growth opportunities.

Recommendations & Roadmap

Benchmarking Against Top-Performing Brands

Benchmarking Against Top-Performing Brands

Delivers a clear, actionable plan with priorities, timelines and success measures to accelerate performance and impact across your marketing ecosystem.

Phase 2 - Bespoke Advisory Modules

Based on your priorities, we tailor the next phase to drive measurable improvement.

Review, renegotiate and redesign scopes, fees and contracts for maximum impact.


Run fair, focused, and enjoyable pitch processes that deliver lasting partnerships.


Identify bottlenecks, streamline workflows (including AI use) and reduce handoffs.


Design in-house structures, tools and training that increase speed and output quality.


Provide confidential advice across planning cycles, leadership change or transformation programmes. 


Why The Brand Advisory Network?

  

  • Built by practitioners – we’ve spent decades leading agencies and brand teams, so we know the day-to-day pressures and realities you face.
  • Dual perspective – Alex brings clarity to external partnerships; James transforms internal performance.
  • Agency & brand expertise – we’ve advised top-performing agencies and global brands, giving us unique insight into what works on both sides of the table.
  • Proven results – helping brands cut waste, strengthen partnerships, and deliver more impact from leaner budgets.
  • Transparent & independent – no conflicting interests, no hidden commissions, just honest, senior advice.


Pricing

If you’re rethinking your agency model, building in-house capability, or under pressure to do more with less – let’s talk.


Advisory projects are tailored to your organisation’s needs, with flexible pricing based on scope and duration. 

Enquire

We’ll help you get more from every pound, partner and person.

  • Home
  • Our Expertise
  • Why Sprint Partners?
  • How Can We Help?
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