Agency Propositions - How To Standout

Most agencies sell ‘great storytelling,’ but the real differentiator is how you achieve results. Agencies that provide or reference a proprietary approach gain an advantage.

Clients rarely just want press office and coverage – they want brand reputation and commercial impact. Agencies that can link comms directly to more sophisticated marketing objectives and ROI will win bigger budgets and more senior buy-in.

Trying to be everything to everyone won’t work and will tire you out trying. The strongest agencies don’t chase every brief – they own a space. 

Agencies that help clients set the agenda, and shape industry standards will create greater long-term value with both individuals and organisations.

AI Agencies that integrate AI into comms and broader operational functions will leapfrog competitors – just like those that got it right in the boom days of social.