PRCA MENA Awards 2025

PRWeek’s PR360 Conference was a strong reminder that communications is not being replaced by AI, algorithms or changing media habits. But it is being reshaped by all three. Across sessions covering Sky, client-agency relationships, AI, retrievability, TikTok and the future of the press release, one theme came through clearly: the fundamentals still matter. Judgment. Persuasion. […]

Sprint Partners has today announced the appointment of Lynn Louca as Partner, where she will lead the consultancy’s Marketing and New Business offer for agencies and brands. In this role, she will oversee marketing, new business and lead generation services, while also supporting brand clients with strategic communications planning and capability building. Louca joins Sprint […]

The Public Relations and Communications Association (PRCA) has today announced Sprint Partners as its first-ever growth and new business partner.

This morning I went hunting for some feel-good stories to kick off a new Monday Motivation series. A little lift to fire up the week… Turns out good news is weirdly hard to find. The BBC’s “Uplifting Stories” section hasn’t been updated since October. HuffPost’s “Good News Corner” hasn’t moved since 2023. Beyond that, not much at […]

I was honoured to join the jury for this year’s PRCA MENA Awards, celebrating the most impactful and forward-thinking work in the region’s PR and comms industry. Judging the entries was a real reminder of how far our industry has evolved. The best work combined earned-first creativity with cultural storytelling, data-driven insight and genuine purpose, […]

Super excited to be working with PRCA MENA and Conrad Egbert as an official Growth Partner to help agency and brands in the Middle East unlock better strategic, creative, and commercial results. 🇦🇪 📈 Drop me a message or email (james@sprintpartners.co) if you want more info. Also check out PRCA MENA‘s Academy site: https://lnkd.in/eTpT8fCM All Related content:

I’m pleased to share that I’m co-chair of the PRCA’s new industry working group, Pitch Forward – a cross-industry initiative bringing together agency leaders and brand-side decision-makers to fix what many agree is a broken pitch process. Let’s be honest – the pitch has a bad reputation. Ghosting, unclear budgets, mismatched expectations, and bruising timelines have become […]

One of my top five priorities for agencies in 2025 is having a clear, concise proposition and point of view. Right now, many agencies are operating in ‘the squeezed middle’. Start-ups or future-focused agencies with flexible, more efficient operating models are undercutting on price, while larger agencies, fighting to retain global clients, can leverage economies of scale […]

What does Sprint Partners do? How can Sprint Partners help agencies and brands? Why should I use Sprint Partners? What is the purpose and process of Sprint Partners? These are just some of the many questions I’ve asked myself over recent weeks and despite a few doubts, a couple of other opportunities, and one little […]