As the official PRCA growth partner in the UK and Middle East, we deliver practical insights you can act on.
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Reports
01.07.26
We’re at the halfway point of 2026, a good moment to pause and take stock of performance. Last month, PRWeek published its Top 150 league table. The headline numbers aren’t pretty. Nominal growth across the market was just 3.7%. After inflation, that’s 0.3%. One in three agencies cut headcount. And yet, in that same market, […]
Reports
01.07.26
We’re at the halfway point of 2026, a good moment to pause and take stock of performance. Last month, PRWeek published its Top 150 league table. The headline numbers aren’t pretty. Nominal growth across the market was just 3.7%. After inflation, that’s 0.3%. One in three agencies cut headcount. And yet, in that same market, […]
News
19.06.26
PRWeek’s PR360 Conference was a strong reminder that communications is not being replaced by AI, algorithms or changing media habits. But it is being reshaped by all three. Across sessions covering Sky, client-agency relationships, AI, retrievability, TikTok and the future of the press release, one theme came through clearly: the fundamentals still matter. Judgment. Persuasion. […]
Insights
19.06.26
In Dubai, we unveiled the MENA region’s first data-led benchmark of commercial performance across marketing communications agencies – revealing where growth is heading in 2026. Built in partnership between Sprint Partners Consulting, PRCA MENA and YouGov, the report captures the real story behind revenue, profitability, investment, new business intensity and the strategic capabilities shaping the […]
Insights
19.06.26
Agency Hackers’ Growth Summit was one of the most honest, practical and founder-led conversations about agency growth I’ve been part of in a while. What stood out wasn’t hype or theory, it was lived experience. Across M&A, new business, leadership, pricing, independence and scale, there was a refreshing lack of BS. Clear patterns from […]
News
03.06.26
Sprint Partners has today announced the appointment of Lynn Louca as Partner, where she will lead the consultancy’s Marketing and New Business offer for agencies and brands. In this role, she will oversee marketing, new business and lead generation services, while also supporting brand clients with strategic communications planning and capability building. Louca joins Sprint […]
Insights
12.02.26
News
12.01.26
Insights
26.11.25
You’ve probably seen the wild visuals doing the rounds from Google’s Nano Banana Pro. I had a play by uploading my report, The Growth Divide, and turning it into a whiteboard… 🤯 The output was spot on: sharp analysis, clean design, eerily lifelike. Exactly the sort of thing that speeds up early-stage strategic thinking and […]