08.09.25
08.09.25
“Be safe.”
Every time I head out on my bike, the parting words from family echo in my mind. Simple as they sound, they stay with me – a constant reminder of how quickly things can change.
Chris Froome knows that better than most. Just last week, the four-time Tour de France champion collided with a road sign in training at over 30mph. The result: five broken ribs, a collapsed lung, a fractured vertebra – and, in surgery, doctors discovered a life-threatening tear around his heart.
This isn’t the first time Froome has faced such a setback. In 2019, another crash left him in intensive care and ruled him out of the Tour. Yet time and again, he’s found a way back. It’s part of what has defined his career: seven Grand Tour wins, two Olympic medals, and a reputation as one of the toughest riders of his generation.
For leaders in business as much as in sport, there are clear lessons:
💪 Resilience matters most. Crashes happen – it’s how you respond that counts.
💪 Play the long game. Careers, like Tours, are won over stages, not sprints.
💪 Lead under pressure. Froome’s greatest moments came with teams and nations watching.
As he begins another long recovery, his career is a reminder that success isn’t about avoiding the falls – it’s about the courage and discipline to rise, reset, and ride again.
Get well soon, Chris.
Reports
01.07.26
We’re at the halfway point of 2026, a good moment to pause and take stock of performance. Last month, PRWeek published its Top 150 league table. The headline numbers aren’t pretty. Nominal growth across the market was just 3.7%. After inflation, that’s 0.3%. One in three agencies cut headcount. And yet, in that same market, […]
Reports
25.11.25
Love this story about random football fans coming together, united by shared values – and it reminds me how culture sits at the heart of every high-performing team. The London Supporters’ League is for UK-based fans of clubs like Newcastle, PSG, Real Madrid and AC Milan to meet up not just to play, but to […]
Reports
21.11.25
The Ashes is back – the ultimate test of pressure, rivalry and leadership. A bit like finishing Q4 in an agency… Day one is already demanding the best from Ben Stokes. And what a leader he is. Not just the miracle worker of Headingley or the World Cup final, but someone who’s rebuilt himself through […]
Insights, Reports
20.11.25
A quick reminder for anyone shaping their 2026 plans: vision means nothing without delivery. This week, the PTO and the Saudi Federation signed an MoU in Riyadh to accelerate triathlon from grassroots to elite level – a clear sign of big ambition and long-term investment. But in the same weekend, one of the sport’s headline […]
Reports
08.10.25
One week on from the Red Roses’ World Cup win, women’s rugby is still riding high. The momentum hasn’t slowed – helped by today’s news that England star Ellie Kildunne has just been honoured with her own Barbie doll. Over the weekend, I read a great piece in The Telegraph about England captain Zoe Aldcroft […]
Reports
11.08.25
Reports
07.08.25
Got out on the golf course for a rare round the other day and now I’ve got the bug again. No time for another one just yet, but it did prompt me to finally pick up the often-recommended ‘No Limit’ by Ian Poulter. Poulter’s journey is a reminder that you don’t need the perfect start […]
Reports
23.07.25
“You don’t win with the best players. You win with the best team.” – Sarina Wiegman I recently signed up for a long-distance triathlon – which means boring training sessions but more time for audiobooks, podcasts and some old school bangers. Next up? The rather topical audiobook, What It Takes, by the brilliant Sarina Wiegman. […]