20.11.25
20.11.25
A quick reminder for anyone shaping their 2026 plans: vision means nothing without delivery.
This week, the PTO and the Saudi Federation signed an MoU in Riyadh to accelerate triathlon from grassroots to elite level – a clear sign of big ambition and long-term investment.
But in the same weekend, one of the sport’s headline events was thrown into chaos by basic operational failures: timing errors, lap miscounts, confused results and frustrated athletes. A useful lesson for any business:
✅ The ambition was there.
✅ The budget was there.
❌ The execution wasn’t.
I see this every week with agencies and brands. Strong ideas. Strong intentions. But delivery systems, processes and team rhythm that simply can’t keep pace with the vision.
As you plan for 2026, a few things to keep front of mind:
• Don’t just design the plan – pressure test it
• Technology should strengthen, not strain, delivery
• Build operational gears that match your ambition
• Sustainable rhythm beats constant red-lining
• Your promise is only as strong as your ability to deliver it
This is exactly why we built the Sprint Accelerator Model – helping teams move through the right zones at the right time so strategy becomes consistent, high-performance execution.
If you want an external POV to sharpen your plan and set your team up to deliver at the level you expect in 2026, we’re here. Sometimes finding the next gear is simply about changing the rhythm…
Reports
01.07.26
We’re at the halfway point of 2026, a good moment to pause and take stock of performance. Last month, PRWeek published its Top 150 league table. The headline numbers aren’t pretty. Nominal growth across the market was just 3.7%. After inflation, that’s 0.3%. One in three agencies cut headcount. And yet, in that same market, […]
Insights
19.06.26
In Dubai, we unveiled the MENA region’s first data-led benchmark of commercial performance across marketing communications agencies – revealing where growth is heading in 2026. Built in partnership between Sprint Partners Consulting, PRCA MENA and YouGov, the report captures the real story behind revenue, profitability, investment, new business intensity and the strategic capabilities shaping the […]
Insights
19.06.26
Agency Hackers’ Growth Summit was one of the most honest, practical and founder-led conversations about agency growth I’ve been part of in a while. What stood out wasn’t hype or theory, it was lived experience. Across M&A, new business, leadership, pricing, independence and scale, there was a refreshing lack of BS. Clear patterns from […]
Insights
12.02.26
Insights
26.11.25
You’ve probably seen the wild visuals doing the rounds from Google’s Nano Banana Pro. I had a play by uploading my report, The Growth Divide, and turning it into a whiteboard… 🤯 The output was spot on: sharp analysis, clean design, eerily lifelike. Exactly the sort of thing that speeds up early-stage strategic thinking and […]
Insights
26.11.25
I attended the fantastic Moore Kingston Smith LLP annual agency survey event last night, which painted a very clear picture: the agencies winning today – and those positioned to win tomorrow – are the ones behaving like high-performance teams. They’re agile, strategically disciplined, and continually evolving their proposition. The difference between “fit” and “future-fit” comes down to […]
Reports
25.11.25
Love this story about random football fans coming together, united by shared values – and it reminds me how culture sits at the heart of every high-performing team. The London Supporters’ League is for UK-based fans of clubs like Newcastle, PSG, Real Madrid and AC Milan to meet up not just to play, but to […]
Reports
21.11.25
The Ashes is back – the ultimate test of pressure, rivalry and leadership. A bit like finishing Q4 in an agency… Day one is already demanding the best from Ben Stokes. And what a leader he is. Not just the miracle worker of Headingley or the World Cup final, but someone who’s rebuilt himself through […]
Insights
19.11.25
I recommended what I called “the GOAT of business books” to a client last week – and I stand by it. If you haven’t read Good to Great by Jim Collins, it’s well worth it, particularly as you shape your 2026 plans. It was first recommended to me by an old boss, and the principles […]
Insights
03.11.25
Glasgow you great. Great fun, great people, and great food (GaGa Kitchen)! Enjoyed speaking to many Scottish agencies and learn more about the market up there. Some seriously strong agencies that shouldn’t be overlooked just because they’re not in London. Thanks to the PRCA for inviting me to speak about Agency Growth in 2026 and Pitching Smarter, Winning Bigger. Here […]